🧠 Smart Fill with Traffic Gap Filler

When traffic data is missing due to an offline counter or an unrecoverable issue, your reports—and business insights—can suffer. That’s where the Traffic Gap Filler comes in.

This smart tool is designed to help restore lost people count data by using intelligent, weighted projections based on historical and/or future traffic trends. It provides a way to estimate the missing data with logic, transparency, and flexibility.

🚧 When to Use It

Only use this tool if you’ve confirmed that the data cannot be recovered from the traffic counter itself. A warning banner in the tool reminds you of this. If the data is still being collected or may sync later, wait before using Traffic Gap Filler.

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🔐 Who Can Use Traffic Gap Filler?

Access to the Traffic Gap Filler is tied to your Data Tailoring permissions in T.M.A.S.

Users must have “Manual Data Entry” rights enabled for the location(s) they want to update. If you don’t see the Traffic Gap Filler option or can’t submit changes:

• Contact your Chain and User Manager (T.M.A.S. Administrator)
• They can update your permissions via User Access settings under Administration → Manage Users

For more details on data editing permissions, see our Edit Data Permissions article.

🚀 How It Works

The Traffic Gap Filler draws from previous or upcoming patterns to fill gaps in your traffic reports. It can forecast based on:

• 🔁 Last 4 Weeks Average
• 🔮 Next 4 Weeks Projections
• 📆 Same Day Last Year
• ⚖️ Custom Weighted Averages

You can fill one day or an extended date range—keeping your KPIs and trendlines consistent, even when the unexpected happens.

🔧 Using the Tool

To launch the Traffic Gap Filler:

1. Select a Location and Date Range (Step 1)
   • Max date range is 1 week
   • Use the dropdown at the top left to pick your store and reporting date.
2. Go to Manage → Edit Data (Steps 2 & 3)
   From the left menu, expand Manage and click on Edit Data.
3. Expand the Traffic Gap Filler section (Step 4)
   Scroll to the Traffic Gap Filler area and click the arrow to expand it if it’s collapsed.
4. Choose the Data Range to Fill (Steps 5–7)
   Set the Start Date, End Date, and the time range (e.g. 00:00 to 23:59) that needs to be filled.
5. Enable Copy Mode (Optional) (Step 8)
   If you'd prefer to copy traffic from a specific day instead of using smart averages, check the "Copy data from a selected date" box.
6. Enable Re-Calculate Zeros (Optional) (Step 9)
   This will allow the tool to replace existing zero values in the selected range.
7. Expand Advanced Options (Optional) (Step 10)
   Click the arrow to reveal settings for custom week weighting, future week toggles, reference week, or applying a raw modifier.
8. Submit the Fill Request (Step 11)
   Once all parameters are set, click the green Submit button to generate the filled traffic data.

⚙️ Advanced Options

In the advanced panel, you can:

• Set custom weights for each of the last 4 weeks
• Toggle whether to use past or future weeks
• Define a specific Reference Week (optional)
• Apply a Raw Traffic Modifier (%) to adjust all values up or down

This level of control allows you to adapt the fill method to match your location’s seasonality, promotions, or special traffic patterns.

✅ Best Practices

Use this only for confirmed missing data

• Always document why you used it for auditability
• Combine with data from similar days (e.g., same weekday or last year’s date) for more accurate results
• Re-run reports after filling to ensure alignment with KPIs

📊 Why It Matters

Gaps in traffic can skew conversion rates, labor metrics, and performance analysis. Traffic Gap Filler helps ensure that your analytics remain accurate and actionable, even when your counter wasn't.