SMS Storetraffic Data Protection and Privacy Policy

Transparency and Security: SMS Storetraffic's Comprehensive Data Protection and Privacy Policy for Your Peace of Mind

Table of Contents

    Privacy Policy [September 18th, 2023]

    SMS ("us", "we", or "our") operates the domain, the T.M.A.S. Platform and the iOS/Android Storetraffic App (hereinafter referred to as the "Service").

    This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.

    We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of some information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

    Summary in ordinary language:

    1. Our hardware and software products are sold only to businesses, and the information we ask you to input is only professional. While using our Service, Users should input business information only and not personal data. To ensure we control and report correctly on who accesses information stored in our Software, we log IP addresses, time/date of login, device type, OS version and browser version.
    2. Regardless of point #1, we protect any data we collect, such as professional email, business phone numbers, first name and last name. We understand some Users may unwillingly input Personal Data, even if it is not required or intended while using our Service; hence, we always protect any data we collect.
    3. We use third-party cloud services and software, meaning data may sometimes be stored in locations other than the province of Quebec, Canada, where our business is located. We take great care in selecting third-party cloud services and software to ensure the security and privacy of the business data collected.
    4. If you allow Cookies when visiting our website, some of those may collect your Personal Data. These are performance and third-party Cookies which are used to track our advertisement and website effectiveness and will enable us to improve our Service. For visitors from the European Union, the UK, Canada, or other countries where it is required by law, these Cookies will only be activated if you expressively allow it when prompted ("Opt-In"). In certain states in the US, Third-Party Cookies are considered as "Selling your Personal Information" and you'll be prompted with a mean to refuse ("Opt-Out"). For visitors from all other locations, no prompts will be shown but you can use the different methods mentioned in the "Analytics, Advertisement & Opt-Out for Cookies" section of this policy to deactivate them or Opt-Out
    5. For any inquiry or request, you can contact our privacy teams at Our Privacy officer is Patrick Thuot, who monitors incoming requests and ensures they are answered and acted upon.


    Service contains SMS Websites and Software Platforms.

    SMS Websites
    Contain website and other informational or transactional websites operated by SMS Storetraffic.

    Software Platforms
    Includes the web application ”T.M.A.S”. and the iOS/Android app ”Storetraffic”, which can be included in our free or paid software plans.

    A business or a User representing a business having willingly signed up to use our Software Platforms, even if on a free plan.

    Personal Data
    Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

     Usage Data
    Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

    Cookies are small files stored on your device (computer or mobile device).

    Data Controller
    Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and how any personal information is, or is to be, processed.
    For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data. Our privacy officer is Patrick Thuot, and our privacy inquiry email is

    Data Processors (or Service Providers)
    Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.
    We may use the services of various Service Providers to process your data more effectively.

    Data Subject (or User)
    Data Subject is any living individual using our Service and is the subject of Personal Data.

    Information Collection and Use

    We collect several different types of information for various purposes to provide and improve our Service.

    Types of Data Collected

    Personal Data

    While using our Service, we may ask you to provide us with certain information that can be used to contact or identify you. These should be business-related contact information and not personally identifiable data. However, we understand that some Users might still input personally identifiable information which means we can collect Personal Data such as:

    • E-mail address
    • First name and last name
    • Phone number
    • Address, State, Province, ZIP/Postal code, City
    • Other data collected in Preference and Advertising Cookies while visiting SMS Websites, if they are allowed. (See Tracking & Cookies Data)
    • Usage Data (see Usage Data sections)

    We may use these to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any e-mail we send or by contacting us at In our Software Platforms, Scheduled Reports and Alerts, e-mails must be turned off by either you or your Administrator to stop them from being received.

    When you use our SMS Websites or mobile applications to download any electronic document, request a demo or ask for any other information, you may be asked to provide contact details which we will then use to deliver the requested information and/or service.

    When you contact customer support or speak with a sales representative, we may record the call for training purposes and to improve our Service.

    Usage Data for Customers using our Software Platforms

    If you are a Customer and are accessing our Software Platforms, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, location, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data ("Usage Data"). This ensures that we control and audit for unauthorized access to your account on our Software Platforms, which could contain confidential information about your business.

    Usage Data for SMS Websites

    Just as when you visit and interact with most websites and services delivered via the Internet, when you visit our Websites we gather certain information and store it in log files (i.e.”Log Data”). This information may include but is not limited to Internet Protocol (IP) addresses, system configuration information, URLs of referring pages, and locale and language preferences. Additional tracking may be performed if you allow to the use of certain Cookies (see below).

    Tracking & Cookies Data

    We make use of Cookies and similar tracking technologies to track the activity on our Service. Amongst our Service, only our SMS Websites may use Cookies that may contain Personally identifiable information, and this information can only be collected if you allow it.

    Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.

    • Strictly Necessary Cookies:
      These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the site will not then work. These Cookies do not store any personally identifiable information.
    • Performance Cookies:
      These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these Cookies collect is aggregated and therefore anonymous. If you do not allow these Cookies we will not know when you have visited our site, and will not be able to monitor its performance.
    • Functional Cookies:
      These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of these services may not function properly.
    • Targeting Cookies:
      These Cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.
    • Social Media Cookies:
      These Cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies you may not be able to use or see these sharing tools.

    Use of Data

    SMS uses collected data for various purposes:

    • To provide and maintain our Service
    • To notify you about changes to our Service
    • To allow you to participate in interactive features of our Service when you choose to do so
    • To provide customer support
    • To gather analysis or valuable information so that we can improve our Service
    • To monitor the usage of our Service
    • To detect, prevent and address technical issues
    • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information


    • We can use collected anonymized business data of our Customers to provide industry benchmarks, such as trends and averages. We compile and deliver these industry benchmarks only when anonymity can be assured. We do not use any Personally identifiable data in these benchmarks.
    • In order to provide and improve our Service, we may use and disclose to third parties (for example, our service providers and analytics Partners) non-personally identifiable information that we collect, including cookie data and Log Data. This may include Personal Data, which has been aggregated and anonymized so that the data cannot be identified. We retain the right to use, at our reasonable discretion, any information, in any form, about more than one individual where the identity of the individuals is not known and cannot be inferred.

    If you are using our Service from the European Economic Area (EEA), the UK, Canada or from certain US States, SMS legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. SMS do not set out to collect personal data, since we sell to businesses only, which means we collect professional data. Nonetheless, we understand that sometimes an individual may submit personal data while using our Service.

    In this case, SMS may process your Personal Data because:

    • We need to perform a contract with you
    • You have permitted us to do so
    • The processing is in our legitimate interests, and your rights do not override it
    • For payment processing purposes
    • To comply with the law

    Retention of Data

    SMS will retain Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

    SMS will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

    Transfer of Data

    Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

    If you are located outside Canada and choose to provide information to us, please note that we transfer the data, including Personal Data, to Canada and process it there.

    Your consent to this Privacy Policy followed by your submission of such information, represents your agreement to that transfer.

    Furthermore, we may transfer Personal Data to third parties for processing on our behalf. We will ensure that such data may only be processed for limited and specified purposes consistent with the purposes for which such Personal Data was collected or the consent provided by you.

    SMS will take all the steps reasonably necessary to ensure that your data is treated securely and per this Privacy Policy and applicable laws, and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

    We remain liable for any failure of the third party to do so unless we can prove that we are not responsible.

    Disclosure of Data

    Business Transaction

    If SMS is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

    Disclosure for Law Enforcement

    Under certain circumstances, SMS may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

    SMS may disclose your Personal Data in the good faith belief that such action is necessary to:

    • To comply with a legal obligation
    • To protect and defend the rights or property of SMS
    • To prevent or investigate possible wrongdoing in connection with the Service
    • To protect the personal safety of Users of the Service or the public
    • To protect against legal liability

    Security of Data

    The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

    Your Data Protection Rights

    SMS aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data, as to comply with applicable privacy laws in the US, Canada, Europe and the UK.

    If you wish to be informed about what Personal Data we hold about you and if you want it removed from our systems, please contact us at For any request, we will need to verify a requestor is inquiring about their own information before we can assist.

    Depending on your applicable jurisdiction, you have the following data protection rights:

    • The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request the deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
    • The right to know to which third-party companies SMS may have disclosed your Personal Information for direct marketing within the past year; and a description of the categories of Personal Information disclosed.
    • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
    • The right to object. You have the right to object to further processing of your Personal Data, unless we have legitimate or legal reasons to continue to do so.
    • The right to Opt-Out of the Sale of your Personal Data We do not sell Personal Data, and should we ever consider doing so, we will request your consent.
    • The right of restriction. If there is no longer a reason for us to process your Personal Data or if we don't have a legal ground for the processing, you can require us to delete your Personal Data. We will take steps to delete your information as soon as possible, but some information may remain in archived or backup copies for our records or as otherwise required by law. In addition, we may choose to de-identify your Personal Data instead of deleting it, provided we have a legitimate business reason for doing so. You can also require us to restrict the processing of your data if such processing is unlawful or if there is a dispute about the accuracy of the data.
    • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
    • The right to withdraw consent. You also have the right to withdraw your consent at any time when SMS relied on your consent to process your personal information.
    • Nondiscrimination. You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you the Service; increasing the price/rate of the Service; decreasing Service quality; or suggesting that we may penalize you as described above for exercising your rights.

    You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA) or other jurisdictions.

    For locations subject to these laws Cookies that may contain are on an Opt-In basis through a prompt on our website asking you to allow them.

    Service Providers

    We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

    These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


    We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

    We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

    The payment processors we work with are:


    Their Privacy Policy can be viewed at


    Their Privacy Policy can be viewed at


    Their Privacy Policy can be viewed at:

    Analytics, Advertisement Opt-Out for Cookies

    Listed below are the services we leverage that use Cookies which may contains Personal Data. For locations where laws do not regulate the use of Cookies, Opt-Out methods are mentioned for each. Keep in mind that you can also Opt-Out by disabling these types of Cookies through your browser setting (see Manage Cookies Preference).


    This applies to our corporate website only ( We may use third-party Service Providers to monitor and analyze the use of our Service.

    Google Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

    You may opt out of certain Google Analytics features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy:

    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


    This applies to our corporate website only ( We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

    Google, as a third party vendor, uses Cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our Users based on their visit to our Service or other websites on the Internet.

    These Cookies will not be collected should you perform any other action than accepting them when prompted.

    You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page:

    Behavioral Remarketing

    This applies to our corporate website only ( SMS uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use Cookies to inform, optimize and serve ads based on your past visits to our Service. Among them:

    Google Ads (AdWords) remarketing service is provided by Google Inc.

    You can Opt-Out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

    Google also recommends installing the Google Analytics Opt-Out Browser Add-on - - for your web browser. Google Analytics Opt-Out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


    Meta remarketing service is provided by Facebook Inc.

    You can learn more about interest-based advertising from Meta by visiting this page: Introduction to the Advertising Standards | Transparency Center (

    To Opt-Out from Meta's interest-based ads, follow these instructions from Facebook:

    Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also Opt-Out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or Opt-Out using your mobile device settings.

    For more information on the privacy practices of Meta, please visit Meta's Data Policy:

    You can change your Cookie preferences any time by clicking the above button. This will let you revisit the Cookie consent banner and change your preferences or withdraw your consent right away.

    In addition to this, different browsers provide different methods to block and delete Cookies used by websites. You can change the settings of your browser to block/delete the Cookies. Listed below are the links to the support documents on how to manage and delete Cookies from the major web browsers.

    If you are using any other web browser, please visit your browser's official support documents.

    Our Service may contain links to other sites that we do not operate. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

    We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

    Children's Privacy

    Our Service does not address anyone under the age of 18 ("Children").

    We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

    Changes to This Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

    We will let you know via e-mail and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

    You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

    Contact Us

    If you have any questions about this Privacy Policy, please contact us:

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