Today's Dashboard

Valuable data at a glance

Table of Contents

    Overview

    The dashboard gives you valuable data at a glance. Default setting provides data for the current date & time and based on the current location selected. Each tile represents a different data variable which can be displayed based on the information that has been provided to T.M.A.S. through POS Integrations or importing files.

    Retail Equation

    The Retail Equation displays dashboard tiles in the order to understand influencing factors of sales. 

    Learn about Retail Equation Playground

    Industry Index

    A tool for organizations to see traffic-specific benchmarks and trends related to their industry and country of origin. 

    Traffic Trend tile will provide a week-to-date (Sunday to Saturday) percentage-based stat indicating if traffic is UP+ or DOWN- as a sum of all businesses dependent on the country or the location's industry (Retail or Public & Cultural).  The trend compares Last week to date to This week to date (Sunday to Saturday).

    Hovering over tiles will provide stats for the previous week and the week beforehand

    Dashboard Traffic Only Tile Filtering

    Depending on the Chain / Region / District or Location's business category selection, the dashboard will display Sales and Staff data along with Traffic data or simply Traffic only.

    Sales and Staff Data Displayed
    Traffic Only Tiles Displayed
    Arts, crafts, and collectibles
    Babies
    Beauty and fragrances
    Books and magazines
    Clothing, accessories
    Computers, accessories, and services
    Electronics and telecom
    Food retail and service
    Gifts and flowers
    Health and personal care 
    Home and garden
    Pets and animals
    Retail (not elsewhere classified) 
    Sports and outdoors
    Toys and hobbies
    Travel
    Vehicle sales
    Vehicle service and accessories
    Business to business
    Education
    Entertainment and media
    FIN("Financial services and products")
    Government
    Nonprofit
    Religion and spirituality (for profit)
    Services - other
    Malls and diverse shopping centers
    Public Institutes and Organisms
    Unclassified/Not_Specified

    User Role-Based Dashboards

    Depending on the role membership indicated on a user account, one of the following dashboards will appear as default, in addition to the Retail Equation. 

    Customization of Dashboards available on demand

    • Limited to hiding unwanted tiles for focus purposes.
    • Please note additional fees may apply. 
    • Please send requests/inquiries to techsupport@storetraffic.com for more information. 
     

    Dashboard Tiles Explained

    Interacting with Dashboard Tiles

    Hovering over or touching a tile will detail more comparison data between Today and Last Week / Last Year, same calendar weekday.

    Traffic Dashboard Tiles

    Today's Traffic - Current Traffic up to the last update from the Traffic counter
    Pass By - Traffic that has passed in front of your location

    Capture Rate - Ratio between trafficdollar passing in front of your location and Walk-in traffic (traffic entering into the location)

    Occupancy - Estimated number of people currently inside the location (available with directional traffic counting technology only)

    Sales Dashboard Tiles

    Performance on Traffic - Current sales dollar value per 100 people walking in, based on the current general performance 
    % Sold - Transactions / Traffic (Conversion Rate)
    Sales - Total sales dollars accumulated for Today 
    Average Sale - Sales Dollars averaged to a single transaction for Today 
    Transactions - Total accumulated transactions for Today 
    Units per Transaction - Average number of items purchased per transaction for Today 

    Staffing Dashboard Tiles

    Staff HoursTotal acthe cumulated staff hours for today
    Customer per staff Hour - Traffic 'handled' for each single staff hour 
    Sales per staff Hour - Sales currency 'handled' for each single staff hour
    Transactions per staff Hour - Average number of transactions 'handled' for each single staff hour

    Facts Dashboard Tiles

    Weather - Current weather in the the selected location 

    Data source: openweathermap.org - Refresh rate: about every 3 hours

    Special Event / Marketing Campaign - Displays indicator if there are any current or past events for the selected location

    Dashboard Setting(s)

    The performance dashboard mode can be configured to display data based on the Chain / Region's location as well as consider the business hours of locations.

    How to change the performance dashboard mode
    1. Select location
    2. Expand Administration
    3. Select Manage Locations
    4. Select Advanced
    5. Scroll down to Dashboard Setting(s)
    6. Select the desired setting from the yourperformance dashboard mode dropdown menu. Note* Explanation is found in detail under the dropdown
    7. Select Save

    F.A.Q.

    Q: Where can I change my industry for the Industry Index?

    A: You can modify your Business Category for your chain with the option found in Manage locations under basic information.

     

    header-top-left-border Created with Sketch.
    header-top-right-border Created with Sketch.