Today's Dashboard
Valuable data at a glance
Table of Contents
Overview
The dashboard gives you valuable data at a glance. Default setting provides data for the current date & time and based on the current location selected. Each tile represents a different data variable which can be displayed based on the information that has been provided to T.M.A.S. through POS Integrations or importing files.
Retail Equation
The Retail Equation displays dashboard tiles in the order for understanding influencing factors of sales.
Learn about Retail Equation Playground

Industry Index
A tool for retailers to see benchmarks and trends related to traffic specific to their industry and selected locations country of origin.
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Traffic Trend tile will provide a week to date (Sunday to Saturday) percentage-based stat indicating if traffic is UP+ or DOWN- as a sum of all business dependent on the country or the location as well as industry (retail or non-retail). The trend compares Last week to date to This week to date (Sunday to Saturday).

Hovering over tiles will provide stats for the previous week and week beforehand.
Dashboard Traffic Only Tile Filtering

Depending on the Chain / Region / District or Locations business category selection the dashboard will display Sales and Staff data along with Traffic data or simply Traffic only.
Sales and Staff Data Displayed |
Traffic Only Tiles Displayed |
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Arts, crafts, and collectibles
Babies
Beauty and fragrances
Books and magazines
Clothing, accessories
Computers, accessories, and services
Electronics and telecom
Food retail and service
Gifts and flowers
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Health and personal care
Home and garden
Pets and animals
Retail (not elsewhere classified)
Sports and outdoors
Toys and hobbies
Travel
Vehicle sales
Vehicle service and accessories
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Business to business
Education
Entertainment and media
FIN("Financial services and products
Government
Nonprofit
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Religion and spirituality (for profit)
Services - other
Malls and diverse shopping centers
Public Institutes and Organisms
Unclassified/Not_Specified
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User Role Based Dashboards
Dependent on the role membership indicated on a user account one of the following dashboards will appear as default, in addition to the Retail Equation.
Custom Dashboards available on demand
Please note additional fees may apply. Please send requests/inquiries to techsupport@storetraffic.com for more information.
Dashboard Tiles Explained
Interacting with Dashboard Tiles
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Hovering over or touching a tile will detail more comparison data between Today and Last Week / Last Year same calendar weekday. |
Traffic Dashboard Tiles
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Today's Traffic - Current Traffic up to the last update from the Traffic counter |
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Pass By - Traffic which has passed in front of your location. |
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Capture Rate - Difference between what is passing in front of your location vs entering into the location |
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Occupancy - Estimated number of people currently inside the location (available with directional traffic Counting technology only) |
Sales Dashboard Tiles
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Performance on Traffic - Current sales dollar's value per 100 people walking in based on the current general performance |
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% Sold - Transactions / Traffic (Conversion Rate) |
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Sales - Total sales dollars accumulated for Today |
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Average Sale - Sales Dollars averaged to a single transaction for Today |
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Transactions - Total accumulated transactions for Today |
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Units per Transaction - Average number of items purchased per transaction for Today |
Staffing Dashboard Tiles
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Staff Hours - Total accumulated staff hours for today |
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Customer per staff Hour - Traffic 'handled' for each single staff hour |
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Sales per staff Hour - Sales Dollars 'handled' for each single staff hour |
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Transactions per staff Hour - Average number of Transactions 'handled' for each single staff hour |
Facts Dashboard Tiles
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Weather - Current weather in selected location Data source: openweathermap.org - Refresh rate: about every 3 hours |
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Special Event / Marketing Campaign - Displays indicator if there are any current or past events for the selected location |
Dashboard Setting(s)
The performance dashboard mode can be configured to display data based on the Chain / Region's location as well as consider the business hours of locations.
How to change the performance dashboard mode | |
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F.A.Q.
Q: Where can I change my industry for the Industry Index? ![]() | |
A: You can modify your Business Category for you chain with the option found in Manage locations under basic information | |
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