TMAS - What is the P.O.T. column in reports
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What is the P.O.T. column for in the totaling and other reports, how can it be obtained and how is it useful?
P.O.T. means performance on traffic. Based on the Traffic, Transactions and Sales this column represents the total $$$ increase per 100 people at the specific interval in the report. It is most useful for marketing to forecast what would be the ROI (Return on Investment.) if they were to increase traffic through advertising to increase the traffic to the location.