TMAS - What is the P.O.T. column in reports
P.O.T. stands for Performance on Traffic — a powerful KPI in T.M.A.S. that evaluates how well a store is turning its foot traffic into sales.
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📘 What is P.O.T. (Performance on Traffic) in T.M.A.S.?
P.O.T. stands for Performance on Traffic — a powerful KPI in T.M.A.S. that evaluates how well a store is turning its foot traffic into sales.
👥 What Does “Performance on Traffic” Mean?
P.O.T. tells you whether you're maximizing your in-store traffic & helps answer:
🔍 “Are we making the most out of the traffic we are capturing right now?”
+ coupled with Conversion rate, it allows you to answer:
🔍 “Should we invest more marketing dollars to bring more traffic to this location, or rather focus on increasing productivity at this location? (using these dollars in productivity investments, or investing these in higher performing locations)”
If traffic is high but sales are low, P.O.T. will reflect this lack of productivity. If both are in sync, you’ll see strong P.O.T. values and should look at bringing more traffic through your doors.
📐 How is P.O.T. Calculated?
The formula is:
P.O.T. = (Sales $ ÷ Traffic) × 100
It shows the Current sales dollar value per 100 people walking in, based on the current general performance.
It will display as a dollar amount.
📌 Note: Ensure your Sales and Traffic data sources are aligned in terms of time range and grouping for accurate P.O.T. values.
📊 Where Can I See P.O.T. in Reports?
You’ll find the P.O.T. column in key reports, including:
These reports allow you to group data by day, hour, or location, so you can analyze performance over time or across sites.
💡 Why is P.O.T. Important?
🧑💼 For Operations & Store Management
Benchmark sales efficiency across locations
Pinpoint under performing locations in need of coaching
Support training or staffing decisions based on performance gaps
📣 For Marketing Teams
Evaluate the effectiveness of marketing campaigns in bringing foot traffic
Identify which locations are efficiently converting their traffic
Determine the best locations for targeted marketing initiatives
Support data-driven ROI analysis for local campaigns
P.O.T. helps marketing move beyond just “did we get more visitors?” to “did those visitors actually buy?”
✅ Best Practices & Tips
📈 High P.O.T. = Your store is making good use of traffic.
📉 Low P.O.T. = There may be lost sales opportunities.
🔄 Compare P.O.T. values week-over-week or store-to-store to track trends and identify opportunities.
🧑🤝🧑 Align your team goals around improving P.O.T. to boost store results.