TMAS - What is the P.O.T. column in reports
Totaling Report
Table of Contents
📘 What is P.O.T. (Potential on Traffic) in T.M.A.S.?
P.O.T. stands for Potential on Traffic — a powerful KPI in T.M.A.S. that evaluates how well a store is turning its foot traffic into sales.
👥 What Does “Potential on Traffic” Mean?
P.O.T. tells you whether you're maximizing your in-store traffic. It helps answer:
🔍 “Are we making the most out of every visitor who walks in?”
If traffic is high but sales are low, P.O.T. will reflect that missed opportunity. If both are in sync, you’ll see strong P.O.T. values.
📐 How is P.O.T. Calculated?
The typical formula is:
P.O.T. = (Sales ÷ Traffic) × 100
It shows how much sales you generated per traffic unit.
It will display as a dollar amount
📌 Note: Ensure your Sales and Traffic data sources are aligned in terms of time range and grouping for accurate P.O.T. values.
📊 Where Can I See P.O.T. in Reports?
You’ll find the P.O.T. column in key reports, including:
These reports allow you to group data by day, hour, or location, so you can analyze performance over time or across sites.
💡 Why is P.O.T. Important?
🧑💼 For Operations & Store Management
Benchmark sales efficiency across locations
Pinpoint underperforming time slots or store teams
Validate the impact of promotions, campaigns, or layout changes
Support training or staffing decisions based on performance gaps
📣 For Marketing Teams
Evaluate the effectiveness of marketing campaigns in converting foot traffic into actual sales
Identify which campaigns are driving high traffic but low conversion
Determine the best days or hours for targeted promotions
Support data-driven ROI analysis for in-store and local campaigns
P.O.T. helps marketing move beyond just “did we get more visitors?” to “did those visitors actually buy?”
✅ Best Practices & Tips
📈 High P.O.T. = Your store is making good use of traffic.
📉 Low P.O.T. = There may be lost sales opportunities.
🔄 Compare P.O.T. values week-over-week or store-to-store to track trends and identify opportunities.
🧑🤝🧑 Align your team goals around improving P.O.T. to boost store results.
📎 Need Help?
For a deeper dive into how your P.O.T. is calculated in your setup, or if you’d like help interpreting your results, contact our support team or open a ticket directly from our contact page.
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