How do I view the daily traffic report in the StoreTraffic app?
Learn how to easily access and interpret the daily traffic report in the StoreTraffic app for better business insights.
Table of Contents
Overview
The Storetraffic app daily report shows one day of foot traffic broken down hour by hour.
It's the default view when you tap a location card.
Reading the daily report
When you open a location, the report displays the combined traffic totals for all devices assigned to that location.
To view traffic from a specific device:
- Open the location.
- Tap the device list.
- Select the desired device.
The Daily Report includes:
- A traffic chart showing visitor counts by hour.
- A comparison overlay for the same day from the previous week.
- The total traffic count for the selected day.
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A detailed table showing traffic for each hour.
Tip: Tap any point on the chart to view details for a specific hour.
Pull down to refresh.
Time Format
The report displays time in a 24-hour format by default.
To switch to AM/PM format:
- Open Settings.
- Change the Time Format preference.
30-Minute Intervals
- Hourly reporting is available on all plans.
- 30-minute reporting intervals are available with the Retail/Premium subscription.
Navigating Between Dates
You can review historical traffic data directly from the Daily Report.
- Tap the left or right arrow beside the date to move one day at a time.
- Tap the date itself to open the calendar and jump to a specific day.
- Pull down on the report to refresh the data.
Note: The forward arrow is disabled when viewing the current day.
What Does "Device Not Reporting" Mean?
 |
If a device has not checked in as expected, a yellow "Device Not Reporting" banner appears above the chart. Tap the banner to view the affected device and investigate the issue. |
Important Notes
Why Do My Numbers Look Different?
The most common reason is that you're comparing:
- A location report, which combines all devices at the location.
- A device report, which displays traffic for a single device.
These totals will not match unless only one device is assigned to the location.
Business Hours Matter
Traffic reports are filtered using your configured business hours.
If business hours are incorrect or missing, your reported traffic may not match expectations.
New or Reconnected Devices
A newly installed or recently reconnected device may take up to 2 hours before traffic data begins appearing in reports.
Traffic History Limits
- Free Plan: Up to 4 weeks of historical traffic.
- Premium Plan: Up to 52 weeks of historical traffic.